Online store owners know for a fact that turning site visitors into customers is no easy task. You may succeed in increasing site traffic. But if you can’t find a way to make conversions, then all your efforts will go to waste. But the question is: what is the best way to deal with such an issue?
If you’re experiencing the same dilemma, then the first thing that you need to check is the cause behind your low conversion rate. Is it because of your pricing or your product of choice? Is it because of your slow delivery time, poor customer service, or complicated site navigation? If some of these things are your customer pain points, then here’s what you can do to address them asap.
Problem #1: Poor Product Choice
If you’re having a hard time selling your products, chances are that you might be selling items that are attractive to a limited market only. What you can do is to either focus on ways you can reach your target market or find better products to sell. If you choose the latter, consider a competitive analysis. Check what products they sell and try to find better ones at a competitive price.
Problem #2: Slow Delivery Time
Many online shoppers are quite patient when it comes to waiting for their orders to arrive. This is especially true if you are shipping parcels abroad. But having a slow delivery time can hurt your online business. This is why you should make it a point to improve your delivery time. Find a reliable partner that offers express transport in Europe so that you can cater to your online customers’ need for speed better.
Problem #3: High Prices
Online shoppers are now wiser than ever. If they can find another store that offers the exact product at a much lower price, then you can expect them to switch their vendors just as easily. Of course, it can be hard to simply lower your price just to win your customers. What you can do is to try to find another supplier who offers the same product at the same quality at a much lower price. This way, you can adjust your prices accordingly and still be able to compete with your competitors.
Problem #4: Complicated Site Navigation
Listing your products and having excellent product descriptions are not enough to make a sale. If your site is hard to navigate, your visitors will find it hard to search for what they need and buy from your store. Make sure that they can easily navigate the site. Arrange your menus and categorize your products accordingly. Use colors and fonts your customers can easily read in a language they can easily understand.
Problem #5: Poor Customer Service
Customer support is not only essential after successfully making a sale. Make sure that your site visitors can get a hold of your customer support fast and easy. Answer their inquiries on time. Empathize with your clients, and learn to listen to their feedback. Look for common ground and make it a point to resolve customer problems the soonest time possible.
Online shopping has its fair share of pros and cons. While this makes it easier for you to improve brand awareness and loyalty, one challenge that you’ll need to address is how to stay competitive amidst all the competition present. By addressing these five common pain points online shoppers have, you can increase your conversion rate and boost the success of your online store.
