- Offer car maintenance services, such as oil changes and car washes, to maintain cars and improve customer loyalty.
- Provide roadside assistance for customers’ peace of mind in case of a breakdown.
- Car detailing services help keep cars looking new.
- Provide car upgrade options like audio systems and body kits to give customers more value for their purchases.
- Research and choose services that will benefit your customers, build trust, and increase satisfaction.
Starting a car dealership business is a daunting venture, but it can be rewarding, too, especially when you offer extra services that most car dealerships don’t provide. Going beyond just selling cars is a practical and strategic way to increase customer loyalty and a chance to stand out among your competitors. If you’re starting a car dealership business, here are some extra services that you can offer to your customers.
Car Maintenance Services
Owning a car doesn’t just end with buying one. Cars need ongoing maintenance to function effectively, and that’s where you can come in by offering car maintenance and repair services. Servicing cars reduces the frequency of car breakdowns, which in turn builds trust with your customers and grows your customer base. Here are the car services that you can offer:
Oil Changes
The importance of oil changes for car maintenance cannot be overstated. An oil change is the single most important and frequent service your dealership can provide to ensure that customers’ cars are running efficiently and safely. Regular oil changes reduce wear on parts, improve fuel economy, and, one of the most critical points — they help keep a car’s engine clean.
Car Wash Services
Offering car wash services is another way to gain more customers and build brand loyalty. A clean car looks good, drives better, and lasts longer. Providing regular car washes for your customers will help to keep their vehicles looking new, and it’s a great way to encourage repeat business from them.
Roadside Assistance
Roadside assistance is a must-have for any car dealership. It’s an added service that customers will be sure to appreciate if their car ever breaks down. Providing roadside assistance can help make sure your customers get back on the road as quickly and safely as possible. This service should include tire replacements, jump starts, fuel delivery, and more.
Car Detailing Services
Car owners love a clean and shiny car, and offering car detailing service as an added service is a great way to increase revenue. Your car dealership can provide car detailing services like exterior and interior cleaning, engine cleaning, waxing, and polishing.
Offering these services will set your car dealership apart from others and also give your customers a reason to keep coming back to you. For instance, you can offer discounts for customers who have their cars serviced at your dealership or offer loyalty programs.
In some cases, you may also need to invest in additional staffing or equipment to offer these extra services. However, with a bit of planning and research, it’s possible to start offering some of these services without too many upfront costs.
Car Upgrades
Offering car upgrades is another excellent way to boost your dealership’s business and stand out from the competition. Car owners are always looking for ways to upgrade their vehicles, and you can provide that option for them. Here are some customizations that you can do:
Truck Tops
A great way for truck owners to customize their vehicles and add more value to them is to install customized truck tops. They provide protection from the elements, like rain and sun, while also improving aerodynamics and giving your truck a unique look. They can come in various styles, such as soft or hard covers, and offer varying levels of protection.
Audio Systems
Adding car audio systems is a great way to give customers more value and appeal in their car ownership experience. Car audio systems provide better sound quality, with options for both primary and premium setups, depending on the customer’s preference. Whether it’s an added subwoofer or upgraded speakers, audio systems can add a touch of luxury and entertainment to any car.
Body Kits
Body kits provide car owners with the opportunity to tailor their vehicles to look precisely the way they want. They can enhance both the exterior aesthetics and performance of a car, from lowering rides to adding custom spoilers and air intakes. Body kits come in a variety of materials, colors, and shapes to give cars a unique look that sets them apart from the rest.
Building a car dealership business goes beyond buying and selling cars. Offering extra services is a great way to attract and retain customers while building your brand. To succeed, you should research and choose the services that will benefit your customers. Always keep in mind that goals like building trust, increasing revenue, and customer satisfaction can be achieved by offering extra services to your customers. Start planning on the additional services your car dealership will show, and it won’t be long before you see the benefits of a happy and loyal customer base.
